Why Facebook Marketing Advertising is Amazing.

Is Facebook Advertising dead?

Facebook has come a long way since it was first launched by Mark Zuckerberg in 2004 from his dorm room at Harvard University. Since then, it has grown to become the largest social network around with over 2.2 billion active users, Followed by Youtube with 1.5 billion, while managing to hold the number one spot as the fastest growing social network.

Not only is Facebook still the most popular and populous social platform, it is also where many of your customers turn for advice, images and reviews about your business.

If this isn't enough to make think twice about not getting your business setup on Facebook, here are some others reasons for you to take into consideration:

1. Facebook advertising is inexpensive

Whether your marketing efforts are focused online, offline or a combination of both, one thing is certain, there are many options available to choose from.

From radio and television commercials, to print, to roadside banner ads, it can be a little daunting, not to mention costly, in determining what better suits your business without breaking your pocket.

Here is where Facebook Advertising stands out. You can spend as little as $5 to reach 1000 people. In addition, you can set daily limits on the amount to be spent to ensure you don't go over budget.

2. Awesome Targeting

Within Facebook, you can create highly segmented ads to get you in front of very targeted and highly relevant audiences, or even more specific segments of your audience.

Facebook's targeting options are vast and you should determine your ideal customer before undertaking the setting up your campaigns. Decide on general demographic traits of your audience such as age, gender, income level and education for each campaign. Also, Geo-targeting allows you to target countries, major cities or even audiences within a certain mile range near you.

In addition, take advantage of device targeting to display your ads to mobile users or a combination of both. Get more granular with interest and behavioural targeting and use remarketing ads to reach customers who have interacted with you in the past.

Create custom audiences by uploading your own lists into and use lookalike audience so Facebook can find other audiences which look and behave similar to the audiences you have created and uploaded.

More: How to use remarketing ads in your strategy

Create custom audiences by uploading your own lists into and use lookalike audience so Facebook can find other audiences which look and behave similar to the audiences you have created and uploaded.

3. Increase Brand Awareness

Increasing brand exposure and attracting new customers are crucial marketing objectives for business growth. The more familiar potential customers are with your brand the more likely they are to do business with you.

Building brand awareness goes hand in hand with building good customer relationships. Let potential customers know what you are offering and how your products and services compare with the competition.

4. Increase Web Traffic

You don't want to put too much emphasis on how well posts are engaging as that would change your marketing objectives from results oriented to that of solely entertaining your audience.

Want to get more visitors to your website. Run a Facebook website click ad campaign to send customers to your website. As important and rewarding as it is to see engagement on your posts, generating conversions is of far greater value.

Also, attaching links to posts will help increase organic website visits though these posts tend to have lower engagement of likes and shares.

5. Spy on Your Competitors

Doing competitor research can provide valuable insight on possible ways to one-up your competition. You can do research to see what offers they are posting, which posts are performing well or even which ad campaigns they are running.

Such research can be performed directly within Facebook or by using third party tools to zoom further into their marketing efforts.

6. Real-Time Marketing

Unlike other forms of traditional marketing, another benefit of Facebook marketing is the ability to view and make adjustments to your campaigns in real-time.

Hence, you can make immediate changes to ad campaigns. It is easy to pause a campaign which is underperforming, increase or decrease your budget and bids, update your ads images and copy, reach new audiences and much more.

7. Mobile Friendly Ads

With the availability of smart phone and smart devices, it's no surprise that the majority of social browsers are accessing their social pages from their mobile devices while on the go.

With this in mind, Facebook automatically optimizes your Facebook pages for desktop and mobile devices.

When people view your page on mobile:

Address and map
Reviews
Phone Number to call directly from Facebook
Hours of operation

8. Drive More Offline Sales

Facebook marketing can help boost visits to your location and increase offline sales. Many of your customers are likely to see your ads, or your interactions with their friends on Facebook, tour your business page, read reviews and view posts, visit your website to learn more about your products and services then visit your location.

In addition, you can track how Facebook ads drive offline conversions such as foot traffic, event attendance or brick-and-mortar sales. This is done within Events manager as seen below:

9. Track and Measure results

Analytics data within Facebook provides analytical reports on your page's activities as well as on ad campaigns. Facebook collects a lot of data on it's users, such as their age, income level, education, interests, behaviours and so much more.

The data provided is used by professional marketers to create buyer personas, determine the performance of ads and posts against kpi's, to inform future marketing decisions ass well as to determine marketing ROI.

10. Millennials

Last but not least, Facebook has a large percentage of millennial users. They represent a key consumer demographic for online marketers not only because of their tech savviness and ability to consume web-based content, but also because they make up a significant portion of the workforce.

For example, a recent article in The Economist states that 62% of the workforce consists of millennials, while 29% are Generation X and 9% are baby boomers.

Are you convinced?

The list of Facebook marketing benefits in this article has in no way been exhausted. Hopefully your take away is the undeniable benefit of including Facebook to your online marketing strategy.

We can help you will all your online needs. Contact us today and let's get started building your online marketing strategy.